Seba Blanco

I help independent hotels sell more effectively and operate smarter by combining hotel technology with sales and marketing.

Discord

Jun 4, 2026

Google Brand Defence Campaigns: How to Protect Hotel Direct Bookings from OTAs

Search your own hotel name on Google and an OTA is probably bidding on it. Here's how to build a Google Ads brand defence campaign that puts your direct booking link on top — and the trademark tactic that doubles the protection.

Apr 7, 2026

Is Your Hotel Website AI-Ready? Schema Markup and the New Rules of Visibility

AI assistants now handle a growing share of travel research. Hotels that feed structured data to AI systems get cited. Hotels that don't get summarized second-hand from OTA listings. Here's how to fix that.

Apr 3, 2026

The Service Recovery Paradox: Why Your Worst Mistake Could Create Your Most Loyal Guest

A mistake is a defect. Recovery turns it into a story. Learn how to build service recovery systems that create more loyalty than perfection ever could.