Seba Blanco

I help independent hotels sell more effectively and operate smarter by combining hotel technology with sales and marketing.

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The Perception Gap: Why Your Metrics and Your Guests Disagree

Content

•Jul 2, 2026

The Perception Gap: Why Your Metrics and Your Guests Disagree

Your dashboard says occupancy. Your guest says trust. Closing the gap between hotel metrics and guest experience is your cheapest marketing win.

•Jul 1, 2026

Chasing Virality Is a Trap: Why Hotels Win on Value

Going viral floods your property with the wrong guests. Why independent hotels win on value, not visibility — and what to build instead.

Google Stopped Ranking Pages. It Started Choosing Hotels

Content AI

•Jun 30, 2026

Google Stopped Ranking Pages. It Started Choosing Hotels

Your hotel now must be consistent, reviewed, verifiable, and known.

Content

•Jun 4, 2026

Google Brand Defence Campaigns: How to Protect Hotel Direct Bookings from OTAs

Search your own hotel name on Google and an OTA is probably bidding on it. Here's how to build a Google Ads brand defence campaign that puts your direct booking link on top — and the trademark tactic that doubles the protection.

•Apr 7, 2026

Is Your Hotel Website AI-Ready? Schema Markup and the New Rules of Visibility

AI assistants now handle a growing share of travel research. Hotels that feed structured data to AI systems get cited. Hotels that don't get summarized second-hand from OTA listings. Here's how to fix that.

•Apr 3, 2026

The Service Recovery Paradox: Why Your Worst Mistake Could Create Your Most Loyal Guest

A mistake is a defect. Recovery turns it into a story. Learn how to build service recovery systems that create more loyalty than perfection ever could.