Content

Google Brand Defence Campaigns: How to Protect Hotel Direct Bookings from OTAs

Search your own hotel name on Google and an OTA is probably bidding on it. Here's how to build a Google Ads brand defence campaign that puts your direct booking link on top — and the trademark tactic that doubles the protection.

Who Really Influences the Booking? (It's Not Your Hotel´s Brand)

How to Automate Hotel Blog Content for SEO and GEO

A practical pipeline for hotels: pull keywords from Analytics, write posts with Claude, publish via Feather.so. More reach, less manual work.

Influencer Marketing for Hotels: A Practical Guide That Actually Works

Most hotel influencer campaigns fail before they start. Here's how to find the right creators, use Modash effectively, and turn content into bookings.